In a recent development on Thursday, YouTube officials have highlighted the tuning of more than 1.5 billion people in its mini-video service, YouTube Shorts. This service stands in direct competition with the ever famous platform, TikTok.
YouTube and Facebook, both owned by Alphabet and parent company Meta, have added the feature of short-video format in their entertainment section after TikTok, the globally acclaimed platform meant for sharing short videos. TikTok had toppled to a figure of billion users in 2021, which resulted into the sudden boost of shorter video formats.
The YouTube Shorts service was introduced in 2020, amidst the global pandemic on surge; it enabled the uploading of shorter format videos which are not longer than 60 seconds. This platform also let users produce remixes and other offerings for entertainment purpose.
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Neal Mohan, the Chief Product Officer of YouTube has reiterated about the same: “Shorts has really taken off and are now being watched by over 1.5 billion logged-in users every month. We know the product will continue to be an integral part of the YouTube experience moving forward.”
Last year, YouTube also came up with an impressive marketing strategy; it launched a $100 million fund for the purpose of rewarding creators whose uploaded content would attract larger audience to the YouTube Shorts platform.
Putting up the Silicon Valley Tech Titan’s advertising services; YouTube has worked with creators worldwide in order to generate income from their content, which created billion dollars of revenue in 2021.
As time is changing and the technology evolving, creators have extracted quite a number of advantages through shorts, live streams and podcasts at YouTube, that has enabled “multi-platform approach” over the recent years.
Tara Walpert Levy, the Vice President of the Americas has forwarded her views on it by writing, “This approach is yielding real results; channels uploading both short and long-form content are seeing better overall watch time and subscriber growth than those uploading only one format.” According to her, YouTube has emerged as the highest one-stop show for people who like to flex their creative selves.