The advent of the global Covid-19 pandemic has struck hard on the world and has brought revolutionary changes in the lifestyle of people. The most affected sector for the pandemic has been several businesses, which are now trying to grow parallelly with the new normal. With the upsurge of such a situation, the online availability of people has widened as people have relied on the internet services throughout the whole lockdown period.
Similarly, the usage of mobile applications has doubled and their profits have sky-rocketed. Undoubtedly, imagining a life without all applications has become near to impossible. This is why we have made a list of top app categories that can make it big post covid.
1. Healthcare apps: The challenging time has made it clear that health remains as the prime factor in leading a successful life. With that, the healthcare apps have surfaced in the market as life saviours during the pandemic and will continue so after it as well. Since people have grown accustomed to being inside their homes for a long, healthcare apps like fitness apps, meditation apps, medical care apps, and mental health applications are growing manifold.
2. Grocery apps: Apart from health, food is the second necessity that everyone needs. The lockdown has boosted the grocery apps since people were trapped and had to order groceries at the ease of a few clicks. These apps have developed well during this period and have successfully made distribution of food items legitimate as well as equal. Post covid, the trend of grocery apps will soon grow even higher than now.
3. Dating apps: Dating apps have witnessed an absolute high as the covid situation has barged people from sharing face-to-face meet-up dates. In 2019, these apps had only a percentage of 5.3% growth, however, during the lockdown, it has grown manifold. Several dating applications like Hinge, Tinder and Bumble have reported high record downloads and will continue so post covid as real dates cost high and are often troublesome as well as socially awkward
4. Entertainment apps: The global Covid-19 pandemic has limited most people inside their homes. In such a situation, boredom lately started intruding in people’s life, which led them to discover entertainment online. With that, there came the boost of online entertainment apps such as Scrabble GO, IMDb, Snapchat, Google Play Music, Spotify, YouTube, HBO Now, Amazon Prime, Netflix, etc. which came in as spice in the ordinary life of people. With the current trend, these availability of these apps have a fair go to continue post covid as well.
5. Online education apps: It has been more than a year that students haven’t physically visited their school or college to attend classes. With the advent of the pandemic, the new notion of online education has risen to heights along with online exams with an option of OBE (Open Book Examination). This current trend has received a lot of success and has potential to continue leading even after pandemic.
6. Food Delivery Apps: The online food delivery apps have also undergone growth during the pandemic as people prefer to enjoy their food at home rather than moving towards a cafe or a restaurant to do the same, keeping personal safety in mind. With such a trend, apps like Uber Eats, Zomato, Swiggy and others have grown their business manifold along with hefty amounts of profit. Post covid, these apps have a fair chance to grow in the same manner.
